SMART MARKETING
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Sales modelling has shown that some forms of communication, such as TV, cinema and magazine 'brand development’ advertising, affect sales for an extended period of time, provided they are memorable. This means that focusing only on immediate sales effects would underestimate the value of the activity. In fact, the eventual gain can easily be two to five times greater than the short-term effect. 

Check out 'The Smart Marketing Book' for further details.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact