SMART MARKETING
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Picture



This graph shows that online/mobile ads that only take up a small proportion of the screen are not looked at for long.

Video ads work well if they occupy between 20% and 50% of the screen (perhaps any more than this and the ad gets in the way of what of viewer is trying to read/see?)

Static display ads work particularly well if they occupy at least 1/3 of the screen.

For more details, see this paper produced by Dentsu.

What to learn more? Try asking 
Virtual Dan White.



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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact