SMART MARKETING
  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact
Picture



​
This graphic summarises the key principles of good survey design.

After screening and 1-2 quick 'warm-up' questions, surveys should start by collecting the most important information whilst respondents are still fresh and before other questions and answers have the opportunity to bias responses. More detailed 'diagnostic' questions should be asked towards the end of the survey.

Surveys should never be longer than c.15 minutes (ideally <10 minutes) to ensure good quality data and representative samples. To keep the survey short, less important questions should be asked amongst a subset of respondents.

To learn how your company could leverage data and insights, see the 'Services - Consultancy' section.

What to learn more? Try asking 
Virtual Dan White.



Powered by Create your own unique website with customizable templates.
  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact