This image was commissioned by Chuck Young, one of the world's leading authorities on how the human mind processes marketing activity and how this affects purchase decisions.
#marketing #branding #strategy #business.
On the internet, a 'walled garden' is an environment that controls users' access to content and services, prioritising exposure to certain material and blocking access to the rest. The human mind does this too. It analyses all the stimuli received via the senses but only allows experiences it deems as 'important' to reach consciousness and be stored in long-term memory (see also https://www.smartmarketing.me/operations-of-working-memory.html).
The implications for marketing are huge. In order to have an effect, marketing activity needs to be felt worthy of attention when screened quickly and pre-consciously by the human mind.