One of my earliest illustrations was the Marketing Mix Eye which shows how the elements of the marketing mix all fit together. Professor Steenkamp’s work, together with The Ehrenberg Bass Institute and others, highlights the most important drivers within the mix. This new illustration focuses on these key drivers.
Check out these posts by Professor Jan-Benedict Steenkamp for more details:
- HOW TO GROW YOUR BRAND? MASS MAKES MIGHT!
- HOW CAN YOU INCREASE BRAND PENETRATION?
- HOW TO INCREASE THE DISTRIBUTION OF YOUR BRAND?