Companies that generate lots of great innovation ideas are likely to be the most successful, but only if they know how to identify the ones with true potential.
 
Ideas to develop, and ultimately launch, should be selected using a set of proven success criteria such as 'the seven facets of an innovation gem’: noticeable, relevant, credible, compelling, appropriately priced, satisfying and unique.

Check out 'The Smart Marketing Book' for further details and see 'Consultancy Services' for how I could run a Brand Innovation session for you, utilising this framework.

What to learn more? Try asking Virtual Dan White.
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