SMART MARKETING
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Consumer understanding has always been a valuable input to business decision-making but since the advent of digital technology, it has become vital. Digitisation has opened up new ways to reach, make transactions with and distribute to consumers and this has led to greater competition and consumer buying power. Meanwhile, social media has allowed people to share opinions about products and services, making word of mouth increasingly influential. With consumers having so much power, organisations need to exploit consumer data to deliver more relevant messages to different audiences and provide better experiences to their customers in order to remain competitive.

Check out 'The Smart Marketing Book' for further details. To learn how your company could leverage data and insights, see the 'Services - Consultancy' section.

What to learn more? Try asking 
Virtual Dan White.



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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact