WARC VIDEO FEATURED AT CANNES
The World Advertising Research Center (WARC) is the world's leading authority on advertising effectiveness. WARC is a major sponsor of the Cannes Lions, an annual event that celebrates the advertising industry's greatest work. In 2021, WARC asked me to produce a series of animations based on the frameworks featured in my hit book The Smart Marketing Book,
If you have a concept that you'd like help bringing to life or a prototype visual that needs to be stronger, please get in touch because I’d love to help.