SMART MARKETING
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We know that slogans don’t generally add much to advertising effectiveness (see https://lnkd.in/eNYi6jaB) but we also know that many of the world’s most successful brands have used slogans to great effect (Nike, McDonalds, KFC, Apple, L’Oreal, BMW). Slogans can be highly effective, yet very few brands leverage this oppportunity well.

This framework highlights three key characteristics of effective slogans.


For a useful discussion about what makes an effective slogan, check out this LinkedIn thread and this follow up.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact