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Brand characters are like TV sitcom characters. They can grow and change over time but you still recognise them as the same character (even if they change the actor). They can be shown in different contexts and used to tell different stories whilst providing cohesion between all the episodes (ads) and making the TV series (brand) increasingly memorable.

For a useful discussion about using brand characters in advertising, check out this LinkedIn thread.

What to learn more? Try asking Virtual Dan White.