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Lush is brand that excels at all of the 'Four Ps of Marketing'. Its products are innovative and fun to use and seen as sufficiently different/better than alternatives to warrant a premium price. The brand has nearly 1,000 stores worldwide and a thriving e-commerce business. Lush has been particularly successful promoting itself by harnessing the power of word of mouth via social media.

What to learn more? Try asking Virtual Dan White.