SMART MARKETING
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​The 4 Ps of marketing, or the ’marketing mix’, are the variables that influence demand for a brand’s products and services. Lush is a brand that excels at all four (see Lush case example).

The original framework encompasses the whole mix; later versions, with additional Ps, highlight components that aren’t immediately apparent from the labels of the four core areas.

See also 'The Marketing Mix Eye'.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact