​The 4 Ps of marketing, or the ’marketing mix’, are the variables that influence demand for a brand’s products and services. Lush is a brand that excels at all four (see Lush case example).

The original framework encompasses the whole mix; later versions, with additional Ps, highlight components that aren’t immediately apparent from the labels of the four core areas.

See also 'The Marketing Mix Eye'.

What to learn more? Try asking Virtual Dan White.